top of page
Brand Architecture
Design the hierarchy of your influence. We engineer the relationship between your corporate entity and its portfolio, maximizing brand equity and market clarity.
Strategic Hierarchy
Monolithic vs. Pluralistic, Sub-Brand Logic, Endorsement Strategies, Portfolio Rationalization
Market Positioning
Competitive Differentiation, Target Segment Mapping, Value Prop Architecture, Pricing-Tier Branding
Asset Governance
Visual Identity Systems, Brand Voice Guidelines, Trademark Alignment, Brand Transition Roadmaps
Our Coherent Process
01
Brand Audit
Evaluate the brand assets to identify diluted brand equity.
02
Portfolio Modelling
Define ideal structure - "House of Brands" vs "Branded House".
03
Narrative Positioning
Develop unique proposition to prevent internal cannibalizing.
04
Governance & Launch
Create guidelines to ensure all touchpoints are consistent.
CAS Global Services Pvt. Ltd.
bottom of page